Harika's blog

Ethical Issues in Marketing Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. Parties involved in marketing transactions have a set of expectations about how the business relationships will take shape and how various transactions need to be conducted. Each marketing concept has its own ethical issues, which we will discuss in this chapter. Emerging Ethical Problems in Market Research Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. It is easier than ever before for companies to connect directly with customers and collect individual information that goes into a computer database to be matched with other pieces of data collected during unrelated transactions. The way a company conducts its market research these days can have serious ethical repercussions, affecting the lives of consumers in ways that have yet to be fully understood. Further, compani...

Ethical and unethical issues in HR management This article throws light on the seven major issues faced by human resource, i.e, (1) Employment Issues, (2) Cash and Incentive Plans, (3) Employees Discriminations, (4) Performance Appraisal, (5) Privacy, (6) Safety and Health, and (7) Restructuring and layoffs. 1. Employment Issues: HR professionals are likely to face maximum ethical dilemmas in the areas of hiring of employees. Major challenges in this area are: a. Pressure to hire a friend or relative of a highly placed executive. b. Faked credentials submitted by a job applicant. c. Discovery that an employee who has been with the organisation for some time, is skilled and has established a successful record, had lied about his educational credentials. 2. Cash and Incentive Plans: Cash and incentive plans include issues like basic salaries, annual increments or incentives, executive perquisites and long term incentive plans: Basic Salaries: HR managers have ...